everlong

Everlong is a music festival centered around nostalgia for 90s grunge while also being aesthetically appealing to younger crowds. Hosted by Seattle, the birthplace of grunge music, this festival has a stacked setlist of iconic bands that carried the alternative rock scene in the 90s. Through the use of tribal motifs, futuristic elements, and a hand-drawn logo, I have created a cohesive brand system, advertising materials, line of merchandise, and website that encourages people to rock out and embrace this era of rebellion.

Instructor: Kieth Somers